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Englisch-Deutsch Fachwörterbuch der Wirtschaft > cold calling
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Un panorama unique de l'anglais et du français > cold-calling
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Mktgthe practice of making unsolicited calls to customers or consumers in an attempt to sell products or services. Cold calling is disliked, particularly by individual consumers, and is an inefficient way of selling as the take-up rate is very low. -
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cold cal.ling[kould k'ɔ:liŋ] n Com visita sem combinação prévia (feita por um vendedor sem avisar o comprador). -
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торг. холодное прозванивание [посещение\]* (практика звонков или визитов продавца или брокера к потенциальному клиенту без предварительной договоренности, исключительно по инициативе продавца или брокера; в ряде стран данная практика ограничена или даже запрещена)See:* * *«холодный прозвон»метод реализации продукта или услуги, который состоит в том, что торговый представитель предлагает свой товар или услугу людям, не проявлявшим ранее интереса к этому товару, путем обхода домов, посылки предложений по почте или звонков по телефону -
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1) Общая лексика: "холодный обзвон"2) Биржевой термин: не гарантирующее правильной информации обращение -
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jualdadak -
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noun Commerce démarchage m par téléphone -
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approche f directe -
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1. (unerwünschte) Werbepost, vor allem über Mobilfunktext 1. (SMS)Deutsch-Russische Wörterbuch der Redewendungen mit Adjektiven und Partizipien > cold calling
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• (unerwünschte) Werbepost, vor allem über Mobilfunktext (SMS), siehe auch: e-mail-spam -
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s.venta en frío. -
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cold [kəʊld]1. adjectivea. froid• to pour cold water on [+ optimism] tempérer• he's a cold fish! (inf) qu'est-ce qu'il est froid !2. nouna. (in temperature) froid m• don't go out in this cold! ne sors pas par ce froid !b. ( = illness) rhume m3. compounds► cold-blooded adjective [animal] à sang froid ; [person] insensible ; [murder, attack] commis de sang-froid• to put into cold storage [+ food] mettre en chambre froide ; [+ idea, book, scheme] mettre de côté ► cold store noun entrepôt m frigorifique• to go cold turkey ( = stop) arrêter la drogue d'un seul coup ; ( = suffer withdrawal symptoms) être en manque ► the cold war noun la guerre froide* * *[kəʊld] 1.1) [U] ( chilliness) froid mto feel the cold — être sensible au froid, être frileux/-euse
to come in from ou out of the cold — lit se mettre à l'abri du froid; fig rentrer en grâce
to be left out in the cold — fig être isolé
2) [C] Medicine rhume m2.to have a cold — être enrhumé, avoir un rhume
1) ( chilly) froid; fig [colour, light] froidto be ou feel cold — [person] avoir froid
it's ou the weather's cold — il fait froid
to go cold — [food, water] se refroidir
to keep something cold — tenir [quelque chose] au frais [food]
2) ( unemotional) [manner, logic] froidto be cold to ou towards somebody — être froid avec quelqu'un
3) ( unconscious)3.to knock somebody out cold — assommer quelqu'un, mettre quelqu'un KO (colloq)
1) (colloq) ( without preparation) [speak, perform] à froid (colloq)2) US ( thoroughly) [learn, know] par cœur••to have ou get cold feet — avoir les jetons (colloq)
to be as cold as ice — [feet] être gelé; [room] être glacial
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kəuld
1. adjective1) (low in temperature: cold water; cold meat and salad.) frío2) (lower in temperature than is comfortable: I feel cold.) frío3) (unfriendly: His manner was cold.) frío
2. noun1) (the state of being cold or of feeling the coldness of one's surroundings: She has gone to live in the South of France because she cannot bear the cold in Britain; He was blue with cold.) frío2) (an illness with running nose, coughing etc: He has a bad cold; She has caught a cold; You might catch cold.) resfriado•- coldly- coldness
- cold-blooded
- cold war
- get cold feet
- give someone the cold shoulder
- give the cold shoulder
- in cold blood
cold1 adj fríocold2 n1. frío2. resfriado / constipado / catarrotr[kəʊld]1 (gen) frío,-a■ are you cold? ¿tienes frío?■ it's cold today, isn't it? hoy hace frío, ¿verdad?2 (unenthusiastic, unfriendly) frío,-a1 (weather) frío2 SMALLMEDICINE/SMALL resfriado, catarro, constipado\SMALLIDIOMATIC EXPRESSION/SMALLas cold as ice helado,-ato be cold comfort no servir de consuelo, ser poco consueloto be left out in the cold quedarse al margento catch a cold resfriarse, coger un resfriado, acatarrarseto catch cold coger fríoto do something in cold blood hacer algo a sangre fríato feel the cold ser friolero,-ato get cold feet (about doing something) entrarle miedo a alguien (de hacer algo)to give somebody the cold shoulder tratar a alguien con frialdadto go cold turkey slang estar con el monoto have a cold estar resfriado,-ato knock somebody out cold dejar a alguien inconsciente (de un golpe)to leave somebody cold dejar a alguien frío,-a, no darle a alguien ni frío no calorto pour cold water on something poner trabas a algo, poner pegas a algo, poner reparos a algocold cream crema limpiadora, crema hidratante, crema facialcold cuts SMALLAMERICAN ENGLISH/SMALL embutidos nombre masculino plural, fiambres nombre masculino pluralcold fish persona fría, persona secacold frame (for plants) cajoneracold front frente nombre masculino fríocold meat embutido, fiambre nombre masculinocold snap ola de fríocold sore herpes nombre masculino labialcold storage almacenamiento en cámaras frigoríficascold sweat sudor nombre masculino fríocold truth verdad nombre femenino (desagradable)cold war guerra fríacold ['ko:ld] adj: fríoit's cold out: hace fríoa cold reception: una fría recepciónin cold blood: a sangre fríacold n1) : frío mto feel the cold: sentir frío2) : resfriado m, catarro mto catch a cold: resfriarseadj.• esquivo, -a adj.• frío, -a adj.• glacial adj.• helado, -a adj.• indiferente adj.• resfriado, -a adj.• seco, -a adj.n.• catarro s.m.• enfriamiento s.m.• frío s.m.• hielo s.m.• resfriado s.m.• resfrío s.m.
I kəʊld1) <water/weather/drink> fríomy feet are cold — tengo los pies fríos, tengo frío en los pies
it's cold today/in here — hoy/aquí hace frío
no, you're still cold, getting colder — ( in game) no, frío, más frío
the trail had gone cold — se habían borrado las huellas; blow II 1) a)
2)a) (unfriendly, unenthusiastic) fríoI got a very cold reception — me recibieron con mucha frialdad or muy fríamente
to be cold TO o WITH somebody — tratar a alguien con frialdad, estar*/ser* frío con alguien
to leave somebody cold: that leaves me cold — (colloq) (eso) me deja frío or tal cual (fam), (eso) no me da ni frío ni calor (fam)
b) ( impersonal) < logic> frío3) ( unconscious) out II 1) b)4) ( without preparation) sin ninguna preparación
II
1) u ( low temperature) frío mto shiver with cold — temblar* de frío
to feel the cold — ser* friolento or (Esp) friolero, sentir* el frío
to leave somebody/be left out in the cold — dejar a alguien/quedarse al margen
2) c ( Med) resfriado m, catarro m, constipado m (Esp), resfrío m (CS)to have a cold — estar* resfriado
to catch a cold — resfriarse*, coger* un resfriado (Esp), agarrarse un resfrío (CS)
III
adverb (as intensifier)[kǝʊld]I've got the part down cold now — (AmE) ahora me sé el papel perfectamente or (fam) de pe a pa
1. ADJ(compar colder) (superl coldest)1) (=lacking heat) frío•
to be cold — [person] tener frío; [thing] estar fríoit was cold, the weather was cold — hacía frío
the house was cold — la casa estaba fría, en la casa hacía frío
no, no, you're getting colder — (in game) no, no, cada vez más frío
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to go cold, your coffee's going cold — se te está enfriando el café- pour or throw cold water on or over sthcomfort 1., 1), foot 1., 1)2) (=hostile) [look, voice, person] frío•
to get or receive a cold reception — [person] tener un recibimiento frío; [proposal] tener una acogida fríathe proposal was given a cold reception by the banks — los bancos acogieron la propuesta con frialdad
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to be cold to or with sb — mostrarse frío con algn3) * (=indifferent)- leave sb cold4) (=dispassionate)blood 1., 1), light I, 1., 1)5) [colour, light] frío6)7) (=unconscious)out 1., 15)2. N1) (=cold weather) frío mcome in out of the cold! — ¡entra, que hace frío!
to feel the cold — ser friolento or (Sp) friolero
- leave sb out in the coldshe felt left out in the cold — sintió que la habían dejado al margen or dado de lado
2) (Med) resfriado m, catarro m, constipado m, resfrío m (LAm)I've got a cold — estoy resfriado or acatarrado or constipado
•
to catch a cold — resfriarse, constiparse•
to have a chest cold — tener el pecho congestionado or cargado•
to get a cold — resfriarse, constiparse•
to give sb a/one's cold — contagiar or pegar un/el resfriado a algn•
to have a head cold — estar resfriado or constipado3. ADV1) (=abruptly)2) (=without preparation)he played his part cold — representó su papel en frío or sin haberse preparado de antemano
to come to sth cold — llegar a algo frío or sin preparación
4.CPDcold calling N — venta f en frío
cold cream N — crema f hidratante
cold cuts NPL (US) — = cold meats
cold fish N — (fig) persona f seca
cold frame N — vivero m para plantas
cold front N — (Met) frente m frío
cold meats NPL — fiambres fpl, embutidos mpl
cold start N — (Aut) arranque m en frío
cold storage N — conservación f en cámaras frigoríficas
to put sth into cold storage — [+ food] refrigerar algo; * (fig) [+ project] aparcar algo *
cold store N — cámara f frigorífica
cold sweat N — sudor m frío
cold turkey * N — mono * m, síndrome m de abstinencia
* * *
I [kəʊld]1) <water/weather/drink> fríomy feet are cold — tengo los pies fríos, tengo frío en los pies
it's cold today/in here — hoy/aquí hace frío
no, you're still cold, getting colder — ( in game) no, frío, más frío
the trail had gone cold — se habían borrado las huellas; blow II 1) a)
2)a) (unfriendly, unenthusiastic) fríoI got a very cold reception — me recibieron con mucha frialdad or muy fríamente
to be cold TO o WITH somebody — tratar a alguien con frialdad, estar*/ser* frío con alguien
to leave somebody cold: that leaves me cold — (colloq) (eso) me deja frío or tal cual (fam), (eso) no me da ni frío ni calor (fam)
b) ( impersonal) < logic> frío3) ( unconscious) out II 1) b)4) ( without preparation) sin ninguna preparación
II
1) u ( low temperature) frío mto shiver with cold — temblar* de frío
to feel the cold — ser* friolento or (Esp) friolero, sentir* el frío
to leave somebody/be left out in the cold — dejar a alguien/quedarse al margen
2) c ( Med) resfriado m, catarro m, constipado m (Esp), resfrío m (CS)to have a cold — estar* resfriado
to catch a cold — resfriarse*, coger* un resfriado (Esp), agarrarse un resfrío (CS)
III
adverb (as intensifier)I've got the part down cold now — (AmE) ahora me sé el papel perfectamente or (fam) de pe a pa
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cold call sales ventes f pl par approche directe;cold calling approche f directe(c) cold storage conservation f par le froid;∎ to put sth into cold storage mettre qch en chambre froide;cold storage dock dock m frigorifique;cold store entrepôt m frigorifique -
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Маркетология: продажи по телефону (original text "I do sales over the phone - cold calling sales - some of the most difficult work around") -
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торг. холодный звонок [визит\]* (звонок либо визит продавца или брокера к потенциальному клиенту без предварительной договоренности)See:
* * *
"холодный звонок": звонок или визит к потенциальному клиенту без предварительной договоренности или представления.* * ** * *попытка навязать товары или услуги по телефону; предложение товаров или услуг по телефону. . Словарь экономических терминов .
См. также в других словарях:
Cold calling — is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word cold is used because the person receiving the call is not expecting a call or has not… … Wikipedia
cold-calling — calling potential new customers in the hope of selling stocks, bonds or other financial products and receiving commissions. Bloomberg Financial Dictionary * * * cold calling UK US noun [U] ► MARKETING the act of phoning or visiting a possible… … Financial and business terms
cold calling — noun [uncountable] Thesaurus: advertising, marketing and prhyponym telephone calls and types of telephone callhyponym activity of sellinghyponym Main entry: cold call … Useful english dictionary
cold-calling — ˌcold ˈcalling noun uncountable the practice of telephoning sb that you do not know, in order to sell them sth Derived Word: ↑cold call … Useful english dictionary
cold calling — call call 2 noun [countable] 1. an attempt to speak to someone by telephone: • Calls cost 36p a minute cheap rate, 48p at all other times. • If you wish to be added to the mailing list, please give me a call on the number above. • Andrew Walker… … Financial and business terms
cold calling — /kəυld kɔ:lɪŋ/ noun the act of making cold calls on potential customers ▪▪▪ ‘…the board is considering the introduction of a set of common provisions on unsolicited calls to investors. The board is aiming to permit the cold calling of customer… … Dictionary of banking and finance
Cold Calling — A method used by brokers to obtain new business by making unsolicited calls to potential clients. There are mixed opinions on the ethicality of cold calling, many counties have put forward legislation restricting this practice … Investment dictionary
cold calling — A method of selling a product or service in which a sales representative makes calls, door to door, by post, or by telephone, to people who have not previously shown any interest in the product or service. In the UK, the selling of investments by … Accounting dictionary
cold calling — A method of selling a product or service in which a sales representative makes calls, door to door, by post, or by telephone, to people who have not previously shown any interest in that product or service. In view of the high cost of maintaining … Big dictionary of business and management
Cold Calling — Als unerwünschte telefonische Werbung gelten so genannte Initiativ Anrufe durch Unternehmen gegenüber Privatpersonen, die in der Fachsprache als Cold Calls, Anrufe aus der Kalten, Kaltakquise, bezeichnet werden. Derartige, vom Angerufenen nicht… … Deutsch Wikipedia
cold-calling — noun make an unsolicited visit or telephone call to (someone), in an attempt to sell goods or services. → cold call … English new terms dictionary